Watch: Jennifer Lopez and Alex Rodriguez Back Bronx Program That Teaches Real Estate to Kids

J-Lo aka Jenny from The Block is giving a bit more back to The Bronx along with her beau, former New York Yankees baseball player Alex Rodriguez aka A-Rod, by way of a program aimed at equipping local kids with financial literacy in real estate.

The program, known as Project Destined, was launched by Cedric Bobo with a few students in Detroit who later on met Alex Rodriguez who now heads up A-Rod Corp, a real estate and development firm who convinced Bobo to bring the program into The Bronx.

JLo and A-Rod have also become one of the program’s biggest backers.

Project Destined in The Bronx started with 50 students from 3 local high schools who all learned about the world of real estate including financing.

CNBC Reports:

“I learned about cap rates, which I didn’t know what it was before I came here. I also learned about due diligence,” said Zainabou Darboe, a high school senior. “We had to talk to a lawyer, a banker and a broker.”

The program culminated in a Saturday ‘boot camp’ in the Viacom building in Times Square. Students were divided into six teams, each with a mentor student from Harvard Business School.

“I wanted to bridge two worlds,” said Bobo, himself a graduate of Harvard Business School.

They developed presentations for two Bronx apartment buildings, writing offer letters, and explaining their strategies to finance the properties.

Watch the full video below:

Jennifer Lopez and A-Rod teach real estate from CNBC.

Personally, we’re happy seeing JLo giving more back to The Bronx.

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Ed García Conde

Ed García Conde is a life-long Bronxite who spends his time documenting the people, places, and things that make the borough a special place in the hopes of dispelling the negative stereotypes associated with The Bronx. His writings are often cited by mainstream media and is often consulted for his expertise on the borough's rich history.