The Chetrit Group and Somerset Partners, the developers behind the Piano District and Port Morris…
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The South Bronx skyline is set to forever change as development shifts gears towards the Harlem River Waterfront thanks to gentrifying developer, Keith Rubenstein of Somerset Partners and The Chetrit Group.
Renderings have been revealed for the first phase six planned towers.
We just found out that the Gentrification Art party hosted by Swizz Beatz and Bacardi, the “No Commission Art Fair” we reported on yesterday is being hosted by Keith Rubenstein of Somerset Partners at one of his properties.
If you’ve been following Keith Rubenstein, you constantly hear or read that he claims he wants to be a part of our community yet in the meantime, he’s installing his own little businesses (well not his but handpicked by him) throughout Port Morris to create HIS vision of OUR neighborhood.
You would think that after all the negative press he received after October’s Macabre Suite “Piano District” party, he would have learned something but clearly, it has fallen upon deaf ears.
It was up for barely a month yet it made headlines around the world and now it’s gone—the Piano District billboard has been replaced with an innocuous ice cream ad.
The billboard display heralding the coming of luxury waterfront living and a rebranding of a neighborhood while promising to bring in “world class dining, fashion, and art” for many was a sign that gentrification was coming in and fast.
Developers Somerset Partners and the Chetrit Group who are planning as many as six 25 story residential market rate towers (of which 3 have already been filed with the Department of Buildings for construction) has put up a new billboard proclaiming the area of Port Morris as the ‘Piano District’.
The billboard is prominently aimed at Manhattan and drivers who are heading home to the posh suburbs of Westchester County and Connecticut as they head on home, easily viewing the sign.
The billboard promises, luxury waterfront living, world-class dining, fashion, art, and architecture in a neighborhood where the majority are living well below the poverty line and are fighting for their very lives as they suffer health disparities disproportionately more than others across the city.