Melrose—by 5pm yesterday, the air was thick with unease at The Hub, The Bronx’s oldest…
Tag: The HUB
The Hub—The Bronx’s oldest shopping and commercial district located in the South Bronx neighborhood of Melrose is going through the most profound changes since the 70s and 80s when the neighborhood burned around it and its main train line, the Third Avenue El was put out of service and torn down.
Since its beginnings over a century ago when the borough was experiencing a population boom adding over 1 million residents in a span of 30 years, Melrose and The Hub, attracted residents from all over The Bronx due to it being an excellent transportation nexus—and still does today.
New “affordable” housing developments have been constructed surrounding the area and adding over 3,000 apartments and tens of thousands of new residents—with thousands of more units in various stages of construction or planning to come.
As gentrification tightens its grip on the South Bronx, long-time businesses are closing their doors as landlords either are not renewing leases or simply the new rents are too high to keep up.
In the Meatpacking District, people can grab a seat and buy healthy prepared food from a vendor in a bustling plaza. But New Yorkers who live in less affluent neighborhoods tend not to have the same options — at least not yet. A new effort aims to bring several vendors to a plaza under construction in the South Bronx.
Last year, on October 21st, the infamous street artist known as Banksy struck in the Melrose neighborhood of The Bronx on E 153rd Street (just down the block from me) where Elton and 3rd Avenues meet prompting thousands of fans to trek to the area and catch a glimpse of his controversial ‘Ghetto 4 Life’ piece. The 4 story buildings have been vacant for decades (close to 30 years) with the exception of the retail spaces on the ground floor. Now the owner is beginning the process of converting the top 3 floors into market rate residential units.
Orva Shoes, a popular Manhattan-based footwear retailer, is moving in adjacent to Carter’s Children (which is scheduled to open this month) right in the Hub, the retail heart of Melrose and the South Bronx — an area that sees over 250,000 people a day.
Boston Market has signed a ten year lease for a 2,600 square foot ground floor space at Triangle Plaza in Melrose on 149th Street which is currently under construction.
The $35 million Triangle Plaza is slated to finish construction by Spring of 2015 and already Metropolitan College of New York is on board to move its headquarters to the development and occupying the upper level and a Fine Fare supermarket will be located at Triangle Plaza as well.
From Crunch in Melrose at the Opera House Hotel:
CRUNCH IS CURRENTLY HIRING CERTIFIED PERSONAL TRAINERS AT OUR NEWEST BRONX LOCATION IN THE HUB.
Crunch Fitness is finally scheduled to open towards the end of April In Melrose at the HUB inside the Opera House Hotel on 149th Street between Brook and Bergen. The fitness chain is seeking to hire personal trainers so if click the link to see if you are qualified as well as the contact information on where to send your resume. Good luck!
The College of New Rochelle in Melrose at 332 East 149th Street between Courtlandt and Morris Avenues has put its 50,000+ square foot, 9 story campus / office building for sale with an asking price of $10.5 million (the former location of the old Savemart electronic store for you history buffs).
Over the past several years, noticeable changes have happened in the Hub along 3rd Avenue or ‘La Tercera’ as it is affectionately known by the Puerto Rican community, who were the first latinos to settle the area, and now simply the Latino community at large.
Late this summer we saw the opening of the luxury boutique on 149th Street —the first of its kind in the entire borough of the Bronx (bringing a Crunch Fitness with it). There were naysayers that such a venture would just not work but on the contrary, it’s had a very successful run in such a short time.
Back in mid-August, the Opera House Hotel opened its doors in Melrose as the Bronx’s first luxury boutique lodging of its kind. Many residents were excited about such a place opening up in the Bronx let alone the South Bronx. Others were skeptical and were in the opinion that no one would want to stay in the neighborhood.
This past Monday the German based international food market, Aldi, opened its fifth New York City store (and second Bronx location) in Melrose on 3rd Avenue in the former space occupied by Staples between 154th and 155th Streets.