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Back in October Seattle publicist Patricia Vaccarino trashed The Bronx in an article which upset many Bronx residents including myself.

Now Vaccarino has rectified the situation not by simply apologizing but by dedicating an entire issue to the wonderful people of the Bronx and look into those who are actively engaged in making this a better place.

Welcome2TheBronx wrote about the original article back in October and immediately the news spread. As you already know, we’re dedicated to combating the decades old, negative stereotypes of our borough. News12 the Bronx even called her out and did an on air interview with Vaccarino.

The issue, American Heroes: The Bronx, features Bronxites such as Reverend Carmen Hernandez, Founder of New York City’s first LGBTQS Chamber of Commerce, and Rhynna Santos, a Bronx photographer who focuses on capturing the beauty of the people of the Bronx.

PR For The People focused heavily on Bronx entrepreneurs including Lovie Pignata who’s currently working on opening up her own café, Morris Perk, and Alexandra Maruri, Founder and owner of MCNY Tours who without her help and persistence, this issue wouldn’t be possible.

To read the issue in its entirety, simply click here: http://www.joomag.com/magazine/pr-for-people-monthly-june-2014-american-heroes-the-bronx/0262958001400721710

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Thank you for setting the record straight, Patricia.

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