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An Homage to Jessica Alba’s Superhot Bikini Body

Jessica Alba turns 34 on Tuesday, and we’re celebrating with a look back at her best bikini pictures. Jessica’s been no stranger to the two-piece and looks equally as fantastic in a swimsuit on screen as she does while lounging on the beach.

Wear it dry, and you’ve got your standard dusting of color—classic and predictable (in a good way). But wet! Wearing it wet opens a whole new world of opportunity. “What you’re doing is bringing out the pigmented nature of the shadow,” makeup artist Vincent Oquendo says. “Whenever I wet an eye shadow, it’s when I really want it to pop—but it really has to be a special kind of product to be able to blend after it sets. Because a lot of the times when it sets, you get streaking.” Nobody wants that. In order to avoid any wet shadow mishaps, follow these guidelines:

Product

Source: FameFlynet
Source: FameFlynet

First, go with the obvious: any eye shadow labeled wet-to-dry. The Nars Dual-Intensity line is the standout—the singles come in 12 different shimmery shades, and there’s a corresponding brush (then there’s the newly released Dual Intensity Blush line, which was all over Fashion Week—but that’s a product for another post). Burberry also makes a few very versatile shades specifically for this in their Wet & Dry Silk Shadows. And the technique-specific eye shadow category isn’t just a ploy to get you to buy more product. “You can’t just use any eye shadow for this,” Vincent says. “Certain ones will harden up on top and become unusable because they’re not made for this.”

Baked shadows are also fair game—we’re fans of Laura Mercier’s Baked Eye Colour Wet/Dry and Lorac’s Starry-Eyed Baked Eye Shadow Trio in particular.

For more advanced players, Vincent suggests moving on to straight pigment (MAC or even OCC’s Pure Cosmetic Pigments). With the added moisture, they’ll become easier to layer with other products. For a look with more depth, try using a cream shadow as a based before swiping with a wet powder shadow. “It’s like insurance,” Vincent says. “You’re doubling your wearability.”

Brush
This all depends on exactly what you want to do. “Mind the resistance,” Vincent says, particularly if you’re looking for uniform color across the lid. “I tend to recommend a blender brush, which is the brush that looks like a feather duster. If you do it with a stiff brush, you’re defeating yourself before you even start. The joy of a wet-to-dry is you have to get it right amount of product loaded up, and then it blends itself. If the brush is too stiff, it will leave the shadow streaky and then much harder to control.”

However, if tightlining or waterlining is in the cards, a much thinner brush is required accordingly.

Liquid
Do not, repeat, do not put eye drops, water, or any other sort of liquid directly on your eye shadow. This’ll screw up your product for later use. “Lately, I’ve been wetting the brush with the Glossier Soothing Face Mist, but Evian Mineral Water Spray is good for sensitive eyes,” Vincent says. If the top of your powder does get a little hardened by wet application, there’s a trick to remove it: Get a clean mascara spoolie and “exfoliate” your compact, Vincent recommends. This won’t crack the compact and will make it ready to go once more.

Photographed by Tom Newton.

An Homage to Jessica Alba’s Superhot Bikini Body

Jessica Alba turns 34 on Tuesday, and we’re celebrating with a look back at her best bikini pictures. Jessica’s been no stranger to the two-piece and looks equally as fantastic in a swimsuit on screen as she does while lounging on the beach.

Wear it dry, and you’ve got your standard dusting of color—classic and predictable (in a good way). But wet! Wearing it wet opens a whole new world of opportunity. “What you’re doing is bringing out the pigmented nature of the shadow,” makeup artist Vincent Oquendo says. “Whenever I wet an eye shadow, it’s when I really want it to pop—but it really has to be a special kind of product to be able to blend after it sets. Because a lot of the times when it sets, you get streaking.” Nobody wants that. In order to avoid any wet shadow mishaps, follow these guidelines:

Product

Source: FameFlynet
Source: FameFlynet

First, go with the obvious: any eye shadow labeled wet-to-dry. The Nars Dual-Intensity line is the standout—the singles come in 12 different shimmery shades, and there’s a corresponding brush (then there’s the newly released Dual Intensity Blush line, which was all over Fashion Week—but that’s a product for another post). Burberry also makes a few very versatile shades specifically for this in their Wet & Dry Silk Shadows. And the technique-specific eye shadow category isn’t just a ploy to get you to buy more product. “You can’t just use any eye shadow for this,” Vincent says. “Certain ones will harden up on top and become unusable because they’re not made for this.”

Baked shadows are also fair game—we’re fans of Laura Mercier’s Baked Eye Colour Wet/Dry and Lorac’s Starry-Eyed Baked Eye Shadow Trio in particular.

For more advanced players, Vincent suggests moving on to straight pigment (MAC or even OCC’s Pure Cosmetic Pigments). With the added moisture, they’ll become easier to layer with other products. For a look with more depth, try using a cream shadow as a based before swiping with a wet powder shadow. “It’s like insurance,” Vincent says. “You’re doubling your wearability.”

Brush
This all depends on exactly what you want to do. “Mind the resistance,” Vincent says, particularly if you’re looking for uniform color across the lid. “I tend to recommend a blender brush, which is the brush that looks like a feather duster. If you do it with a stiff brush, you’re defeating yourself before you even start. The joy of a wet-to-dry is you have to get it right amount of product loaded up, and then it blends itself. If the brush is too stiff, it will leave the shadow streaky and then much harder to control.”

However, if tightlining or waterlining is in the cards, a much thinner brush is required accordingly.

Liquid
Do not, repeat, do not put eye drops, water, or any other sort of liquid directly on your eye shadow. This’ll screw up your product for later use. “Lately, I’ve been wetting the brush with the Glossier Soothing Face Mist, but Evian Mineral Water Spray is good for sensitive eyes,” Vincent says. If the top of your powder does get a little hardened by wet application, there’s a trick to remove it: Get a clean mascara spoolie and “exfoliate” your compact, Vincent recommends. This won’t crack the compact and will make it ready to go once more.

Photographed by Tom Newton.

Vote: After Beating Crown Heights It’s Now City Island Vs Long Island City

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Beautiful Sunset as seen from City Island
Beautiful Sunset as seen from City Island

City Island easily beat out Crown Heights in Brooklyn for Curbed Cup 2014 Neighborhood of The Year and now we’ve made it to the final rounds and are up against Long Island City.

Time for Bronxites to VOTE VOTE VOTE and make sure City Island wins as neighborhood of the year!

VOTE: Curbed Cup Finals: (7) Long Island City vs. (16) City Island – Curbed Cup 2014 – Curbed NY.

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Brokenhearted? Have a Heart Condition? A Botánica May Offer a Cure

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The New York Botanical Garden, along with Columbia University and local botánicas — long associated with Santeria and other similar religions from the Caribbean,  teamed up together to explore how a botánica can function as a health care option in The Bronx.

Feet in 2 Worlds recently featured an article on the subject and briefly spoke about the subject:

A spiritual celebration at a South Bronx botanica. Photo: Camila Osorio

“It’s late on a July evening.  About a hundred people are crowded into a botánica in the South Bronx.  Shelves along the walls are filled with potions and dry herbs to cure problems ranging from kidney disease to “how to get your marriage to work.”  A group of drummers leads the crowd in songs that celebrate Anaisa, the Dominican name for Santa Ana, Mary’s mother in the story of Jesus.

People in the store dance, drink beer, and eat empanadas.

In one corner there’s a small altar with a statue of Anaisa holding a snake around her neck. It’s surrounded by burning candles and offerings of tobacco. There’s also a statue of Buddha that greets customers at the store’s entrance. A large Star of David decorates the ceiling.

“What’s interesting about botánicas is that they pick up all the elements of the religious practices by the community,” says Juan Carlos Bisonó, owner of the Botánica San Elías.

Many Latinos, the uninsured as well as those with insurance, use botanicas as an alternative means to address emotional and physical health problems.

“Here,” he says, “we follow the 21 Division.”  It’s a religion from the Dominican Republic that includes saints not acknowledged by the Catholic Church. “When slaves were brought to America, they couldn’t follow their own religions, and they had to use the figurines of Catholic saints. But behind those deities, they adored others. For example, in the 21 Division we call [Mary’s mother] Anaisa,” says Bisonó.”

Changó, on the left, is an important saint in Santería, a religious practice common in the Dominican Republic, Cuba, and parts of Haiti. San Lázaro, on the right, another important saint in the Dominican Republic, receives offerings of money in exchange for favors at this botanica. Photo: Camila Osorio

The article also goes on to quote Ina Vandebroek, PhD, an ethnomedical researcher at NYBG in saying:

“The botanicas don’t only serve health, but people’s well being,” explains Ina Vandebroek, an ethnobotanist at the New York Botanical Garden who has studied botánicas for years. “They correspond well with the definition offered by the World Health Organization that defines health not only as the state where there is absence of disease, but as the state where there is complete physical, emotional and social wellbeing. And that’s what botánicas do,” she says.

Vandebroek has found that botanicas in New York City carry plants recommended for thousands of conditions, most of them emotional — people who feel lonely and want to find a partner, or people who feel they have bad luck at work.

In her research, Vandebroek also discovered that many women go to botanicas to cure infertility problems, even though there is very little scientific evidence to support the effectiveness of the remedies.

Since botanicas are considered vendors of religious articles, very few doctors or scientists take them seriously. Vandebroek has created a training workshop for doctors who are concerned about the medical treatment some of their patients find in botanicas.

“I talk to them about the plants, talk to them about toxicity, use of plants, effects and cultural uses of plants. And I get positive reactions from doctors. I tell them, ‘It doesn’t matter what you and I believe. What matters is what the patient believes’,” she said.”

During the research, they concluded:

“Cultural ties, strong beliefs and faith appear to be the primary reason why people access the botánica. Many of the clients have been raised around and are familiar with traditional medicine. The botánica is a place where they can find religious products and inaccessible plants, while receiving help and advice from community members.

It is important that conventional health care providers understand this approach to health, especially due to disparities in the health care people receive according to ethnicity and income level. An enhanced understanding of traditional medicine can lead to better patient-provider communication, as well as a more culturally sensitive and appropriate approach to health care.”

Read the rest of the story and listen to the audio clips via Brokenhearted? Have a Heart Condition? A Botanica May Offer a Cure | Feet in 2 Worlds.

To learn more about the work that Dr. Vandebroek, NYBG, and Columbia University have done on the subject, check out the PDF poster of their research and findings.

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The Bronx Is Least Affordable Rental Market In The Country But Not Because Of High Rents

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Arbor House, one of the many "affordable" housing developments constructed throughout The Bronx.
Arbor House, one of the many “affordable” housing developments constructed throughout The Bronx.

Last week, we received notice that our borough was the least affordable rental market in the country. Many jumped the bandwagon with sensationalist headlines declaring The Bronx as the least affordable rental market in the nation without actually delving into how this came to be.

It’s definitely not because our “rent is too damn high,” but due to the fact that many of our residents barely earn enough to survive.

We already heard earlier this year that we were the most rent burdened borough in NYC but now CNN Money reports, based on data collected from Realty Trac, that Bronxites on average pay 67.57% of their incomes towards rent. That leaves just over 30% to cover for utilities, food, clothing, and other basic necessities.

To illustrate just how bad the situation is in our borough, Baltimore is the second most expensive rental market as per median income in the country with 49.64% of their incomes going towards rent. That places the Bronx almost 20% more burdened. In fact from the top ten list, The Bronx is the undisputed leader since the rest of the list ranges from Los Angeles at 41.95% to Philadelphia at 47.40%.

Many financial guidelines indicate that your rent should never be more than 30% of your income but how are we to achieve that in The Bronx with low paying jobs?

We have a Borough President touting development and a “New” Bronx (a monocker which is considered an insult by many and seen as an attempt to whitewash and re-brand our borough) and is supposedly about job creation but the majority of the jobs he’s been able to produce are low wage jobs in retail and promoting companies like FreshDirect which do not pay fair, living wages.

Instead of working harder at educating our current workforce and provide them with the necessary tools to get better paying jobs, our politicians are focusing too heavily on the retail sector for jobs. Jobs which are not living wage jobs and cannot help the average Bronx family survive.

All the new malls built in the borough creating “jobs” isn’t going to cut it. In 2011, a study reported that the average retail salary in The Bronx was $8 an hour. These jobs were mostly also reported to be part-time and only 3 out of 10 received health insurance (although the later may have changed with the Affordable Healthcare Act).

Such jobs are good for our youth but not good enough for a head of household struggling to make ends meet.

 

We have thousands of apartments which have been constructed over the last decade and thousands more to come that are listed as “affordable” but they are generally unaffordable to those who live here thus, in most part, will not help alleviate the situation for the average Bronxite but for others across the city instead.

This cycle will continue to push our hardworking residents further and further away from the city’s center and eventually outside of NYC.

He have a housing crisis in the Bronx that cannot simply be fixed or patched up by affordable housing if we are not also uplifting the economic status of our residents.

The Bronx has always been a borough of the working class poor and middle class but that demographic will erode of nothing is done about it.

As Geoffery Mullings, Editor-in-Chief of The Blinker wrote:

“Breaking the ring of despair in the Bronx means ending our tolerance of social stagnation, with tenants surviving each month by a thread. Having a track to socioeconomic success is what Bronxites deserve, especially in the face of such socially engineered stagnation and reasons to despair.”

 

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VOTE: The Battle for City Island as Curbed’s 11th Annual NYC Neighborhood of The Year Has Begun!

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2014-Curbed-Cup-Bracket-Final-Four

Curbed, New York City’s top real estate blog is holding its 11th Annual Neighborhood of the Year Award — And City Island in The Bronx has entered the finals quite easily.

In the first round, City Island toppled the ever popular West Chelsea in Manhattan in a big and unexpected upset.  During the second round of voting, City Island trounced upon Tribeca and once again emerged victorious.

Now our beautiful nautical City Island is battling against Crown Heights to enter the final round of competition.

We all know City Island easily beats landlocked Crown Heights, hands down so let’s get to the voting polls and show NYC what we’re made of!

Click to VOTE: Curbed Cup Final Four: (5) Crown Heights vs. (16) City Island – Curbed Cup 2014 – Curbed NY.

Beautiful Sunset as seen from City Island
Beautiful Sunset as seen from City Island

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Watch: Bronx Christmas Country Blues – Mark The Harper

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Screenshot from 'Bronx Christmas Country Blues'
Screenshot from ‘Bronx Christmas Country Blues’

Watch this Bronxite, Mark Weitzman, getting down and funky with his harmonica as he plays ‘Bronx Christmas Country Blues’ in Van Cortlandt Park in Riverdale.

According to his Facebook page, Mark The Harper’s influences range from Muddy Waters, Waylon Jennings, Little Walter,Lowell George, Leo Kottke,Mississippi John Hurt, Hot Tuna, Pigpen, King David, B’nai Korach and many more.

Thanks to Bronxite Mark Weitzman for sharing this!

Merry Christmas to all who celebrate!

Bronx Christmas Country Blues – Mark The Harper – YouTube.






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Our Borough’s Very Own ‘Bronx Historical Tours’ Makes Fodor’s 7 Best Tours Outside of Manhattan!

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One of many Tag Public Arts Project Murals throughout The Bronx / Image Credit: TAG
One of many Tag Public Arts Project Murals throughout The Bronx  – one of the different tours Bronx Historical Tours gives on a weekly basis. / Image Credit: TAG

Fodor’s, one of the go to guides for all things travel around the globe, has named Bronxite Alexandra Maruri’s ‘Bronx Historical Tours’ one of the ‘7 Best New York City Tours Outside of Manhattan‘.  Not only is this a great honor for our wonderful borough to be featured as such but we  couldn’t think of a better person than Alexandra Maruri and her company to receive such accolades.

Maruri has single-handedly worked hard to build her company and show to the world what a wonderful place The Bronx truly is.  I have had the pleasure of taking one of her tours and it was simply a pleasure to be on it.   Simply put, there is no other better tour operator out there to give folks a true taste of our borough’s varied cultures, scenery, attractions and history.

Here’s what Fodor’s had to say about Bronx Historical Tours:

“Impassioned proprietor and lead guide for Bronx Historical Tours, Bronx native Alexandra Maruri has made it her mission to dispel outdated “the Bronx is Burning,” ’70s-era perceptions about her hometown. On her 4.5-hour Bronx Little Italy, History & Pizza Bus Tour($65/person), guests are conveniently chauffeured by private minibus from Midtown Manhattan to take in some half-dozen Bronx neighborhoods, with stops for photo ops at Yankee Stadium and the wonderfully transporting Edgar Allan Poe Cottage (circa 1812). The tour rounds out with a lively walk through Bronx’s Little Italy, along Arthur Avenue (A Bronx Tale territory). Maruri maintains strong neighborhood ties here, and she introduces visitors to an array of personable neighborhood shopkeepers, with samplings of coffee, cheese, cannoli, and wine en route, before a sit-down pizza lunch.”

Not only is Maruri passionate about our borough’s history and image, she’s also an avid supporter of the arts.  Earlier this year she coordinated an exhibition called ‘The Bronx Meets Vienna’, a photography exhibit held at Poe Cottage Reception Center by Austrian photographer Thomas Stubbings who through his photographs showed scenes of life both in Austria and in The Bronx.  The show gave visitors to the exhibition a glimpse at how similar both geographic places are even though they are worlds apart.  Stubbings met Maruri when he took a private tour of The Bronx with her which is when the idea was born.

More recently, Alexandra has been working with Bronx artist SinXero, founder of the Tag Public Arts Project — who’s vision is to, “enhance the visual landscape of urban communities with art.”  On Sundays and Mondays, Alexandra take people on tours of some of the collective’s murals around The borough.

Congratulations on a job well done and keep up the great work representing the best of our borough.

One of many Tag Public Arts Project Murals throughout The Bronx  - one of many different tours Bronx Historical Tours gives on a weekly basis. / Image Credit: TAG
One of many Tag Public Arts Project Murals throughout The Bronx – one of the different tours Bronx Historical Tours gives on a weekly basis. / Image Credit: TAG
One of many Tag Public Arts Project Murals throughout The Bronx  - one of many different tours Bronx Historical Tours gives on a weekly basis. / Image Credit: TAG
One of many Tag Public Arts Project Murals throughout The Bronx – one of the different tours Bronx Historical Tours gives on a weekly basis. / Image Credit: TAG
One of many Tag Public Arts Project Murals throughout The Bronx  - one of many different tours Bronx Historical Tours gives on a weekly basis. / Image Credit: TAG
One of many Tag Public Arts Project Murals throughout The Bronx – one of the different tours Bronx Historical Tours gives on a weekly basis. / Image Credit: TAG
One of many Tag Public Arts Project Murals throughout The Bronx  - one of many different tours Bronx Historical Tours gives on a weekly basis. / Image Credit: TAG
One of many Tag Public Arts Project Murals throughout The Bronx – one of the different tours Bronx Historical Tours gives on a weekly basis. / Image Credit: TAG
One of many Tag Public Arts Project Murals throughout The Bronx  - one of many different tours Bronx Historical Tours gives on a weekly basis. / Image Credit: TAG
One of many Tag Public Arts Project Murals throughout The Bronx – one of the different tours Bronx Historical Tours gives on a weekly basis. / Image Credit: TAG

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Developer Purchases 18-Buildings in The Bronx for $85.5 Million; Plans $70.5 Million In Upgrades & Keep Units Affordable

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One of the buildings in the Bronx’s Morrisania neighborhood purchased by Arker Cos. Sylvester Zawadzki

The Wall Street Journal reports that developer, Arker Cos, just purchased 18 buildings, mostly in Morrisania section of The Bronx, and plans on $70.5 million in upgrading the units with new kitchens, bathrooms and other undisclosed improvements — all while keeping them affordable.  All the units are currently subsidized by section-8.  Such a move is virtually unheard of in The Bronx and probably throughout the city where a developer comes in and will make major improvements after purchasing such a portfolio and let alone keeping the rents the same.

WSJ reports:

An affordable housing developer founded by a holocaust survivor is investing $156 million in an 18-building portfolio in the South Bronx that will help New York Mayor Bill de Blasio meet his affordable housing goal.

Arker Cos., which owns about 5,500 housing units in the New York region, has purchased the buildings with about 676 units in the Morrisania neighborhood for $85.5 million. Arker plans to spend another $70.5 million to upgrade them with new bathrooms, kitchens and other improvements.

“There will be a real sprucing up of the properties,” said Daniel Moritz, one of the principals of the company.

Floral Park, NY-based Arker is relying on a number of city and state programs to buy the property and upgrade the units. Equity is coming in large part from the sale of tax credits through Wells Fargo & Co. Arker is getting debt financing from the sale of city Housing Development Corp. bonds with mortgage insurance being provided by Freddie Mac.

Rents in all the units are subsidized through the Section 8 program run by the U.S. Housing and Urban Development Department. Arker is raising rents as part of the deal, but the increases will be paid by HUD. Under the Section 8 program, rents for the people living in the apartments is capped at 30% of their incomes, Mr. Moritz said.

“They get a vastly improved project and their rents don’t go up,” he said.

Read the rest: via Arker Buys 18-Buildings in South Bronx; Plans to Keep Them Affordable – WSJ.

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Our Hearts Are With The Families of The 2 NYPD Officers Killed In Brooklyn

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image
The shootings took place near Myrtle and Tompkins Avenues in Bedford-Stuyvesant.
KEVIN HAGEN FOR THE NEW YORK TIMES

It is with heavy hearts that we learned today about two NYPD officers executed in cold blood in Brooklyn earlier today.

Recently I spoke of the good apples which I do feel are the majority and the bad apples. Not even the bad ones deserve this. No one deserves to be murdered cop, civilian, or otherwise.

This nation is at a crisis where police officers don’t trust the population they’re charged with protecting and citizens don’t trust our police officers.

The following quotes from Martin Luther King Jr are fitting for today’s senseless act of violence.:

Hate begets hate; violence begets violence; toughness begets a greater toughness. We must meet the forces of hate with the power of love. (1958)

A fifth point concerning nonviolent resistance is that it avoids not only external physical violence but also internal violence of spirit. The nonviolent resister not only refuses to shoot his opponent but he also refuses to hate him. (1958)

Darkness cannot drive out darkness; only light can do that. Hate cannot drive out hate; only love can do that. Hate multiplies hate, violence multiplies violence, and toughness multiplies toughness in a descending spiral of destruction … The chain reaction of evil – hate begetting hate, wars producing more wars – must be broken, or we shall be plunged into the dark abyss of annihilation. (1963)

The time for unity and a solution to this crisis is now. The bloodshed must stop.

http://www.nytimes.com/2014/12/21/nyregion/two-police-officers-shot-in-their-patrol-car-in-brooklyn.html?smid=tw-share

Media Advisory: South Bronx Residents and South Bronx Unite Rally Against FreshDirect Groundbreaking at the Harlem River Yard

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Clearly marked DIESEL fuel.  FreshDirect continues to break its promises.
Clearly marked DIESEL fuel. FreshDirect continues to break its promises.

Media Advisory

South Bronx Residents and South Bronx Unite Rally Against FreshDirect
Groundbreaking at the Harlem River Yard

Proposed relocation of Fresh Direct to South Bronx would add over a thousand
diesel truck trips each day to a community with sky-high asthma rates.

Monday, December 22nd at 9:45am

What: FreshDirect has planned a little-publicized “groundbreaking ceremony” at the Harlem River Yard, the site where it seeks to build a 500,000 sf diesel trucking operation. Dozens of local residents and community-based organizations will rally outside the Yard to make clear that the local community is opposed to this development.

Just last month, hundreds of local residents testified at a hearing in opposition to state subsidies for the project. Not a single local resident provided testimony in favor of the project. The ceremony takes place as city-wide actions call attention to decades of mistreatment of low-income communities and communities of color, including environmental injustices.

Who: South Bronx Unite
Community residents and organizations from the South Bronx
Allied organizations and individuals

When:  Monday, December 22nd, 9:45 am

Where: Harlem River Yard entrance – St. Ann’s Avenue and East 132nd Street, Bronx NY

Contact: Stephanie Ramirez
(212) 784-5704 or (917) 725-1468
sramirez@groupgordon.com

Gigi Kwon
(212) 784-5706 or (646) 660-4952
gkwon@groupgordon.com

Mychal Johnson – South Bronx Unite
(212) 810-0562

FreshDirect Breaks Promise To Convert To Electric Fleet; Buys 15 New Diesel Trucks

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Clearly marked DIESEL fuel.  FreshDirect continues to break its promises.
Clearly marked DIESEL fuel. FreshDirect continues to break its promises. (CLICK TO ENLARGE)

Your $140 Million Taxes and subsidies at work

FreshDirect once again had an opportunity to purchase new electric trucks as they promised to do but instead they chose to purchase fifteen brand new diesel trucks, Welcome2TheBronx has learned.

We went over to Milea Trucks Sales & Leasing on 149th Street and Austin Place to investigate after a local concerned citizen took some photographs and sent them over.  What we saw really shocked us at how FreshDirect continues to lie to our community about their intentions.  Sitting on their lot were 10 brand spanking new diesel trucks.  I checked each and every truck and all of them were diesel with “certified clean idling” stickers.  I asked one of the workers at the office what that meant and they said, “All that means is that when they stop, they don’t pollute but as long as they’re driving around, they still are spewing diesel fumes.”

I couldn’t believe my ears.  What about all the promises to convert to electric?

2 years ago when Superstorm Sandy hit, over 100 FreshDirect trucks were damaged and dumped on our waterfront as if our precious land was some sort of a dumping ground. During that time the company had a chance to purchase 100 electric trucks to comply with their promise to do so but they didn’t.

Now once again, we have the company breaking its promise to the people of The Bronx and the South Bronx where they want to dump their truck intensive operations — an area plagued by asthma and other ailments as more and more studies are released linking air pollution and diesel air pollution to autism, ADHD, and childhood leukemia.

This is a clear indication that FreshDirect has no intention to be a good neighbor as they so claim.  Already they planned a “secret” groundbreaking ceremony long before they even have been approved to receive all the funds to move.

Borough President Ruben Diaz Jr has touted that they would convert to electric but that is not happening.

Meanwhile, we have politicians and organizations accepting money from FreshDirect as the company continues to try and buy politicians and organizations to buy their support.  The Bronx Chronicle recently accepted money to provide ads for FreshDirect.

The Bronx Chronicle now 'bought' to you by FreshDirect
The Bronx Chronicle now ‘bought’ to you by FreshDirect

 

The Van Cortlandt Park Conservancy took money to have FreshDirect sponsor an event a few months ago — unbeknownst to BronxNet, and Friends of Van Cortlandt Park who were part of the event.  These organizations told Welcome2TheBronx that they were unaware that the Conservancy had done so and once the fliers were out the damage was done linking all these organizations to FreshDirect.

Unware to BronxNet, Friends of Van Cortlandt Park, & VCTrack Club, The Van Cortlandt Park Conservancy took money for this event from FreshDirect without the organizations knowing.  In conversations with members and representatives from these organizations, they never authorized their organizations to be connected with FreshDirect.
Unware to BronxNet, Friends of Van Cortlandt Park, & VCTrack Club, The Van Cortlandt Park Conservancy took money for this event from FreshDirect without the organizations knowing. In conversations with members and representatives from these organizations, they never authorized their organizations to be connected with FreshDirect.

Tomorrow night, State Senator Ruben Diaz, and State Assemblymen Marcos A. Crespo, and Luis Sepulveda are hosting a Christmas party at Maestro’s Caterers which will be co-sponsored none other than, you guessed it, FreshDirect.

State Senator Ruben Diaz, and Assemblymen Marcos A. Crespo, and Luis Sepulveda will be hosting a Christmas Party tomorrow night co-sponsored by FreshDirect.
State Senator Ruben Diaz, and Assemblymen Marcos A. Crespo, and Luis Sepulveda will be hosting a Christmas Party tomorrow night co-sponsored by FreshDirect.

To all who are accepting monies from FreshDirect and pushing this as a good thing for the Bronx when the majority of the people have spoken at public hearings saying that this is not; when physicians have called this a bad deal for the health of the residents due to all the health ailments where 1 in 4 children have asthma and other issues I say this to you: You all have potential blood money on your hands.

Will you be there to comfort the mother who lost her child to asthma or other ailments? Will you pay the health bills that will ultimately result from allowing a truck intensive company to plow into our overburdened community?

Every politician and organization which I have called out here, I ask you:  Does the money let you sleep easier at night as a child is in the emergency room clinging to life because they can’t breathe?

You all have a moral responsibility to do right by those you serve and all will be held accountable by the community if FreshDirect is allowed to bring their life-threatening operations to our community.

The company began moving their trucks into a less visible location when they realized we were on site and taking pictures and asking questions.
The company began moving their trucks into a less visible location when they realized we were on site and taking pictures and asking questions.
10 brand new DIESEL FreshDirect trucks awaiting delivery to the company.
10 brand new DIESEL FreshDirect trucks awaiting delivery to the company.

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