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Extend The 3 Train to the Bronx

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The following is a guest article by Bronx resident and Welcome2TheBronx reader, Richard Garey:

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Last month in his waning days in office, Bloomberg took a ride on the $2.4 billion dollar extension of the 7 train to the Far West Side of Manhattan.

This ride was part of his whirlwind self-congratulatory tour across the five boroughs to celebrate supposed accomplishments of his term.  

Unfortunately, when he arrived at the new station, there was very little fanfare.  There were no crowds of local residents to cheer him on due to the fact that very few people actually live out there.  

Journalist Max Rivlin-Nadler wrote “Building subways is great, but Bloomberg built a train stop that serves a now-imaginary neighborhood instead of a real one with real people who are already underserved by New York City’s transit infrastructure.”  

According to NYC City Planning, there will  eventually be 12,600 housing units and 440,000 new workers traveling to the Far West Side.  Whether or not these numbers hold true is to be determined.  

Throughout the history of New York City the mantra has been: If you build it, they will come.  However, as Max Rivlin-Nadler questioned, what about those New Yorker’s that are already here?

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Prior to Bloomberg taking office, the neighborhoods of Highbridge, Morris Heights and University Heights were already transit starved.  

Due to it’s steep topography, the West Bronx remains as topographically isolated today as it was in the late 1800’s when Cromwell’s Creek ran north up up the valley beyond 167th Street.  

With an estimated population of over 100,000 Western Bronx residents in the aforementioned neighborhoods, the closest subway line is the 4 train situated at the base of the valley.  

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Many have argued that when the 4 train was constructed, it should have been located further west so as to not become redundant with the Grand Concourse line.  Given its level of ridership these days, redundancy does not appear to be an issue.  

In fact, the intense volume of traffic on the 4 train was in part what spurred the renewed effort to construct of the Second Avenue Line in Manhattan.

In contrast to Riverdale which has used topographic isolation to its advantage in order to create a luxury enclave, the West Bronx has stagnated economically.  In the early 1900’s transportation to this area was better or at the very least more appealing.  

Most notable were the former streetcar lines that ran down Ogden Avenue, Edward L Grant Highway and University Avenue.

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Unfortunately, those streetcars were phased out and replaced by buses.  What was once considered a pleasurable ride to the top of the bluff now seems more like a burden.  

Even with it’s poor transit access, the city continues to build new high-density low-income residential units in the Western Bronx.

Completed in 2012, Highbridge Terrace added 220 affordable housing units at the far west end of 167th Street.  While the building has panoramic views of the Harlem River, residents literally need to travel up and down a small mountain in order to get to the nearest subway.  

This is one of many new affordable developments in the Bronx erected during the Bloomberg administration.

What happens when a city concentrates poverty in topographically undesirable locations?  Eventually, those areas could end up like Providência in Rio de Janeiro.  

Providência was the first of a network of hillside favelas that dot the landscape of Rio.

The favelas have historically been plagued by poverty, crime, drugs, etc.  In contrast to New York City, the politicians and general population of Rio have actually come to the realization that topographic isolation of poverty is a problem.  In response, the City of Rio de Janeiro is now making concerted efforts to improve transportation access to those areas.

Admittedly, the existing transportation in West Bronx is better than most favelas in Rio, but the problems it faces are similar.  Lack of transit-oriented development when it comes to low-income housing has put that part of the Bronx at an economic disadvantage.  

The neighborhoods of Highbridge, Morris Heights and University Heights would have been in far better shape today had the city adopted a policy of converting open lots into parkland.  

Instead, the city appears to be on a mission to infill every remaining piece of green space with either high-density apartment buildings or NYC’s cousin to the South American favela home i.e. the masonry two & three families with rusty A/C sleeves and exposed wiring that are becoming increasingly ubiquitous throughout the outer boroughs.

These physical manifestations of the lowest common denominator in building code usually start to deteriorate before they are even occupied.  

In the case of the West Bronx, the new housing has already been built and new residents have already come.  

The question is how do Bronxites convince a city government that has historically neglected the borough to invest in some of its most impoverished neighborhoods.  

The answer could very well lie with the recently proposed soccer stadium.  When the new Yankee Stadium was constructed, one of the community benefits was the construction of a Metro North station.

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The proposed soccer stadium could be an excellent opportunity to request the MTA extend the 3 train into the Bronx to the approximate location of the old 9th Avenue Jerome/Anderson stop.  

In a perfect world, the train would be extended up Ogden Avenue and University Avenue terminating in Kingsbridge Heights.  However, we all know that the city prefers to work in phases as seen with the Second Avenue line or the proposed extension of the 7 line to New Jersey.

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While the government seems adverse to improving subway access in low and middle income neighborhoods, the argument can be made that there is a tangible benefit of providing a another mass transit option to Manhattan’s well-heeled soccer and baseball fans.  

In addition, the new subway could serve as a catalyst to develop mixed income housing along the Harlem River waterfront.  

Bronxites will realize the benefit of the return of direct subway access to the southern end of Highbridge.  In the future, perhaps a more civic oriented governance will decide to extend the 3 train further.  

Alternatively, affluent New Yorkers may eventually decide to flee to higher elevations away from the flood zones and decide to extend the 3 train further.  

Whatever the future may bring, it is important that we develop the infrastructure to prepare for it.  Now may be the best opportunity that we have in the foreseeable future to get a new subway line into the Bronx.  I suggest we take advantage of this opportunity.

RICHARD GAREY is an alumni of Columbia University School of Architecture, Preservation and Planning.   In addition to his professional practice as an architect, he has been involved with the Harlem River Working Group, the Bronx Metro North Study and the restoration of Aqueduct Walk Park.  Richard  is resident of the Concourse section of the Bronx.

Disclaimer:
Comments, views, and opinions are that solely of the author and should never be misconstrued as that of Welcome2TheBronx or any other authors of this site.

Welcome2TheBronx encourages reader submissions for consideration for publication on our site. It is our mission to be able to provide a platform where Bronx residents can have their voices broadcasted to a wider audience.

To submit an article, email us at submissions@welcome2thebronx.com

WATCH: City Council Voting for Melissa Mark-Viverito As Next Speaker

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©Welcome2TheBronx.com

Watch the entire process as New York City Council members vote for Melissa Mark-Viverito and electing her as next Speaker and the first person of color to hold that post.

Many Council members took a moment to comment on why they were voting for her.

Details Emerge On ‘La Central’ In Melrose As Developers Visit CB1; Residents Want To See Co-op or Condo Component

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Last night, representatives from the development team of La Central, BRP Development Corporation, Hudson Companies Inc., Common Ground, Comunilife, The Kretchmer Companies, and the YMCA, made their first presentation to Community Board 1 who’s very offices are behind the proposed development site.

The 985 unit mixed income, mixed use development will be constructed in 2 phases with the first phase hopefully beginning in the summer of 2015 and the second phase the following summer in 2016.

Hudson Companies said that this project will bring significant economic impact during construction and after the 1,169,000 square foot La Central is built.

An estimated 2,158 construction jobs will be needed to complete this project and projected 452 permanent jobs are estimated to be created once the retail spaces are occupied including 70 jobs which the YMCA will need.

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Area of detail

As Melrose already knows through the dozens of New developments built here in the last 5 years, these construction jobs are a boon to the local mom and pop shops who feed these workers or provide other services.

Phase I

The first phase, which will include the construction of the southernmost lot abutting the 2 and 5 subway line will consist of 650 units of mixed income housing, the 48,000 YMCA, as well as the 9,000 foot rooftop farm which will be operated by GrowNYC.

The rooftop farm will have its separate elevator so that it’s accessible to the public and GrowNYC will not only grow produce for use at a farmer’s market right at the HUB but will also use it as an educational space for all ages.

The YMCA, which the developers identified as the most important component to construct so that the development will attract the necessary foot traffic and retailers, will be a massive 48,000 Square foot facility. It will contain two swimming pools, basketball courts and a host of other services for the neighborhood. Membership to the Y will be income-based.

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Aerial view of the proposed development, La Central

In the northern lot, 2 other buildings will be constructed during this initial phase bringing a total of 784,000 square feet of residential and retail space.

Hudson Companies stressed the importance of phase 1 as it will turn the stretch of Westchester Avenue between Brook and Bergen into a retail corridor that is now just empty land and a parking lot.

Phase II

The second phase (consisting of 385,000 square feet) will include the last two buildings in the 5 building development including the 25 story northern tower along with the Astronomy lab and telescope, the northern triangle Park which they envision as a skate park, and all the landscaping that will go along with it.

Amenities and Sustainable Components

50% of each rooftop will be dedicated green space for residents which and the other half will be solar panels. Along with generators, La Central will be producing approximately 50% of its own energy.

Unit Breakdown

The 985 units are currently configured as follows:

82 studios
306 1 bed
305 2 bed
102 3 bed
30 4 bedroom units.

As you can see, there is a considerable number of 3 bedroom units and 30 4 bedroom apartments. Hudson Companies has studied the area and has found a need for large apartments to accommodate larger families which are found in our district.

None of the above is set in stone as developments often change due to these ongoing meetings with the community board and residents.

Community Board Concerns

Several CB1 members, including Ms Goodwin, expressed dismay at the 63 units set aside for senior citizens. As a senior citizen herself, she said that she is tired of developers coming to our district and building senior developments or units that are strictly studio apartments.

Goodwin, as well as another member, expressed that many seniors in the district have home attendants many of which are 24 hours so studio units are not desirable in these circumstances.

Another CB1 member was concerned of Comunilife having a 10,000 foot Mental Wellness Clinic in the development adding yet another such facility in our district.

Many board members and residents agreed and echoed this concern citing that we have been a dumping ground for such facilities.

No one is against the work that they provide but more so just against of having another one in our backyard.

Home Ownership Concerns

Many residents, while accepting of the project and expressing joy at the prospect of having this built in the neighborhood expressed concern that unlike Via Verde, La Central will have no opportunities for home ownership such as Co-ops or Condos.

Many residents point to the success of Via Verde in mixing rental units with cooperative apartments and the fact that the project sold out.

Arturo V. Bárcenas, recently commented on Welcome2TheBronx saying,” The lack of ownership option does not serve the neighborhood well. There needs to be a mix of affordable rental apartments, and co-op units, which are badly needed in the area”

Create your free online surveys with SurveyMonkey , the world’s leading questionnaire tool.

After reviewing this and many developments in our neighborhood, affordable coops and condos are definitely something that should be considered for at least 10% of the units.

What do you think? Take the survey above or comment below.

As more and more aspects of the development become available, we will continue to keep you posted.

East Bronx Metro North Access Gets Major Push By Governor Cuomo

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Photo courtesy of the office of Governor Cuomo

Last week when Mayor Bill de Blasio was inaugurated I published an open letter to him on several items that the Bronx was in need of.

One of the major items I mentioned that instead of hundreds of millions of dollars going to corporate subsidies that hurt communities rather than benefit them was to use said monies for fast tracking four new Metro North stations in the East Bronx.

While the monies may not necessarily fast track the process what it would do is at least guarantee that the budget would be met for such a major project.

Well yesterday Governor Cuomo, in his state of the State address gave a major push for this expansion of has been studied for years.

The four proposed stations would be located in Co-op City, Morris Park, Parkchester, and Hunts Point along the New Haven Line and link directly with Penn Station offering Eastern Bronx residents direct access to the west side in 25 minutes: a trip that can now take well over an hour.

If these stations are built in 5 years, they will be a tremendous boon to the borough but easing the commutes for thousands of Bronxites and opening up access to employment centers in Westchester and Connecticut which were impossible to get to without a car.

Let’s make sure that we keep the pressure on and demand that this doesn’t just become a pipe dream or a plan that is shelved but that it becomes a reality. The Bronx already has these railroad tracks intersecting the borough so might as well put our infrastructure to good use.

BREAKING NEWS: Melissa Mark-Viverito UNANIMOUSLY Elected As Next Speaker of the New York City Council; First Latino to Serve Post

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Council Speaker Melissa Mark-Viverito gives her first speech.

Today history has been made as New York City Council members gathered to vote for the next City Council Speaker and elected Melissa Mark-Viverito, a Puerto Rican born latina who’s district spans East Harlem with a greater portion in the Bronx.

Councilman Torres of the Bronx moved to nominate Melissa Mark-Viverito As speaker with a speech laced with all her accomplishments, particularly being a person of the people.

He urged other Council members to stand behind her, sadly as expected the Bronx Council members did not applause.

Other Council members who seconded the motion called her the most progressive elected official and what our city needs to move the city forward and help all New Yorkers particularly the underdog.

Dan Garodnick, her contender was recognized and officially conceded to Melissa Mark-Viverito. After hugging her he pledged to work to heal the rifts that came up during this tough selection process.

Once again, the chamber erupted in applause.

 
 
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As of last night, Mark-Viverito, in an interview on NY1 had said she had the support of 30 Council members — enough to secure the position as the next Speaker, a position often considered to be the most powerful after the mayor.

But the road to her victory today was not an easy one.
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As it became increasingly clear that she was the leading contender in the race Speaker, many criticized the need for a balance of power between the Council and the Mayor due to the fact that the both Mark-Viverito and Mayor de Blasio are progressive Democrats with similar agendas. The New York Post and Daily News went on a campaign of yellow journalism as well.

Mayor de Blasio actively campaigned for her which added fuel to the fire but what is interesting to point out is that if this was really about balance of power then why aren’t people making a big deal when, on a national level, the White House and Congress are politically aligned and a Speaker is being chosen?

The fact of the matter is that many of the attacks against Mark-Viverito were because not only were we going to have another woman serving as Speaker, but this time it was to be a woman of color, a Latina — severely upsetting the status quo in the power structure of New York City.

Melissa Mark-Viverito, born and raised in Puerto Rico, is now the most powerful individual in New York City after Mayor Bill de Blasio.

She is representative of the changing face of the city as we increasingly become more diverse and it is important to have a diverse governing body reflective of the people but more importantly, someone who is QUALIFIED.

Mark-Viverito is that qualified elected official who through her leadership has shown that she works for all people regardless of your religious, ethnic, racial backgrounds or  socio-economic level.

The level which she engages the public in participatory budgeting is unprecedented, allowing citizens the power to choose where funds will be spent.
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The big losers of today are, as usual, the Bronx Political Machine who refused to support Melissa Mark-Viverito in her quest for becoming City Speaker. She is not one to pander to party bosses and step in line with the party bit rather one with the people.
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This very quality that scares the Bronx Democratic Party and machine is because she doesn’t make backroom deals as is the norm in our borough; a quality which makes her perfect as the Speaker for she will not always agree with the mayor due to her fierce independence.

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Former Bronx Borough President Fernando Ferrer arrives at City Hall. Ferrer, along with Congressman Serrano and Senator Serrano broke away from the Bronx Democratic Party machine and endorsed Mark-Viverito.

 

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Council Speaker Melissa Mark-Viverito gives her first speech.

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Congresswoman Nydia Velasquez came by to show support for Mark-Viverito.

 

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Final huddle between Melissa Mark-Viverito and her supporters in City Council.

 

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Mark-Viverito’s contender for Speaker, Dan Garodnick, hugs Melissa as he entered the Council Chambers shortly before officially pulling from the race and supporting her candidacy.

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Council members, new and old, are sworn in for their new term.

ALL IMAGES ©Welcome2TheBronx.com

New York City’s REAL Little Italy in the Bronx is Featured in the BBC

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Screen capture of BBC's website.

While Bronxites and countless New Yorkers know that if they want the best Italian experience in the city you avoid Manhattan’s Little Italy, many do not know to come to Arthur Avenue in Belmont the Bronx.

The BBC has published an interesting video report (link to video at the bottom of the story) on the changing faces of Belmont, something which many readers and Bronxites have commented on.

Thanks to former Bronxite, Steven Springer, Senior Executive Producer of Voice of America for the heads up on this wonderful story. (Check out the beautiful aerial photograph of the Bronx on Springer’s page! Talk about a proud Bronxite!)

The changing face of New York’s real Little Italy

8 January 2014 Last updated at 01:45 GMT

While tourists in New York may get a tiny taste of Italian-American life by visiting the official Little Italy in Manhattan, for the full feast they must visit a neighbourhood in the Bronx.

For generations Arthur Avenue has been home to thousands of immigrants who crossed the Atlantic but never forgot their homeland. The sounds and smells in the traditional butchers, bakers and pasta makers are all reminiscent of the old country.

But there is also a new wave of Italian immigrants in New York coming to America in search of a better life.

The new arrivals tend to be fluent in English and better-educated. However, unlike their predecessors, fewer emigrate with whole families and choose to settle in the same communities as other Italians.

Produced by the BBC’s Anna Bressanin

Altered States is a series of video features published every Wednesday on the BBC News website which examine how shifting demographics and economic conditions affect America on a local level.

Check out the short video here!

Oh and don’t forget to visit our friends at the Bronx Beer Hall! One time I was up there, Alan Alda showed up and just sat right down!

Forget FreshDirect, The South Bronx Mobile Market Is Coming!

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Last year you may remember that we wrote about Bronxite and Hunts Point resident Tanya Fields and her quest to bring access to healthy food to folks in the South Bronx.

Well now after necessary fundraising and support, the South Bronx Mobile Market Is a reality!

Starting this month on Tuesday, January 28th, the mobile market will be delivering its first boxes of mostly locally grown produce, herbs, and much more!

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You can pick up your produce from this wonderful converted school bus that runs on, you guessed it, vegetable oil!

A bulk of the produce and herbs are being grown right here in the South Bronx by Sky Vegetables, a rooftop farm enclosed in a greenhouse atop Arbor House —a new eco friendly and green development.
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This type of sustainable operation is what we should be funding instead of giving out hundreds of millions of dollars to corporations, like FreshDirect, who don’t need the money to fund their projects which would pollute our roadways and destroy our waterfront.

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Sky Vegetables sits atop Arbor House / Images from Sky Vegetables Facebook page

Fields also recently won the right to use a city owned lot in Hunts Point which will be used as Libertad Urban Farm so pretty soon we’ll also be able to enjoy even more locally grown food!

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Fresh kale grown right in the South Bronx at Sky Vegetables!

Below is all the information on the South Bronx Mobile Market, straight from BLK Projek, and how you can join:

JOIN NOW

The South Bronx Mobile Market is now registering members for our buying club. For $30 a week you will receive:

4-6 mostly local items of produce (ex. kale, squash, potatoes, lettuce and some non-local items such as plantains and avocado)

Two locally grown herbs (ex. cilantro, basil, parsley, mint)

One pound of beans each week (type of beans will vary weekly, according to Tanya)

One pound of rice each week
Milk and Eggs (alternating each week between the two)

One or two value added products based on pricing and availability (ex. sauces, crackers, bread, various oils)

WHAT IS A BUYING CLUB AND WHY YOU SHOULD JOIN?

A food buying club is one way people can buy food as a group and save money. By pooling our money together we can buy food in bulk/wholesale at lower prices but generally fresher and better quality. It often doesn’t include pretty packaging but gives community a chance to realize its buying power, get food not readily available elsewhere in the community and to bring members together to build community.

LOGISTICS: WHEN, WHERE & TIME

Currently we have one confirmed site in the South Bronx. We hope to add an additional site in Mott Haven in the coming weeks and will actively work with other groups in the Bronx to create pickup sites.

Pickup Location: The Point – 940 Garrison Ave ( conveniently located on the 6 line at the Hunts Point Ave stop. A mere 10 minutes from 125th street)

Pickup Day: Tuesdays

Pickup Time: 12-7pm

Note: Our first pickup day is Tuesday, January 28th, 2013

REGISTER & FORMS OF PAYMENT
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The South Bronx Mobile Market takes debit/credit cards, SNAP/EBT, cash and PayPal

You can register using your debit or credit card using our online portal. If you want to register using cash or your SNAP/EBT card please give us a call at 718.635.0951

Please note: Payments must be made by the Wednesday before the scheduled pick up date in order to be included in the next delivery date. For example in order to be included in the Tuesday, January 28th date you must register with payment by Wednesday, January 22nd.

USING A DEBIT/CREDIT CARD? REGISTER ONLINE NOW

NYC Independent Budget Office Speaks Out On Fiscally Irresponsible Bronx Soccer Stadium Deal

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Site of Proposed Major League Soccer Stadium just south of Yankee Stadium.

If you’ve been following coverage on the backroom deals being made to the tune of hundreds of millions of dollars for a proposed Major League Soccer Stadium in the Bronx then commentary from the Independent Budget Office should come as no surprise.

The Independent Budget Office (IBO)

is a publicly funded agency that provides nonpartisan information about New York City’s budget to the public and their elected officials.

IBO presents its budgetary reviews, economic forecasts, and policy analyses in the form of reports, testimony, memos, letters, and presentations. IBO also produces guides to understanding the budget and provides online access to key revenue and spending data from past years.

While a Soccer Stadium may be a good idea for the South Bronx and Bronx in general, it shouldn’t come at a cost of hundreds of millions of tax dollars and loss of revenue to the city on a 38 year rent free lease.

Check out below what they have to say:

IBO Web Blog:

New Soccer Stadium Deal Bails Out Failed Parking Lots, Boots Money Owed to City For Decades

by Doug Turetsky, ibo.nyc.ny.us
January 6th 2014
The deal now taking shape to score a new soccer stadium in the Bronx would bail out the bondholders of the failed Bronx Parking Development Company. But it would shut out the city from receiving any of the rent or other payments it is owed for the parking sites until 2056.

The Bronx Parking Development Company runs the system of 9,300 parking spaces in a number of lots and garages built at the behest of the Yankees as part of the deal for the new Yankee Stadium. To pave the way for the lots and garages scattered near the stadium, the city leased about 20 acres of land—including 3 acres of parkland—to the parking company, provided a $39 million direct subsidy (the state kicked in an additional $70 million), and issued $238 million in tax-exempt bonds.

The parking spots have been underutilized because of good mass transit options for getting to the ballpark and overpriced compared with nearby parking alternatives. As a result, the Bronx parking company has effectively defaulted on its bonds and failed to make any of the $3.2 million in annual rent as well as payments in lieu of taxes it owes the city since leasing the land in 2008. In need of new revenue, the company issued a request for proposals last spring to sublease and redevelop two of the sites near Yankee Stadium. Now a deal for a new soccer stadium has emerged, with a portion of the proposed 10-acre stadium site incorporating a third site leased to Bronx parking.

The New York City Football Club, a partnership of the Yankees and the Manchester City Football Club (a British Premiere League team), would pay the Bronx Parking Development Company $25 million for its part of the proposed stadium site. Under the terms of the so-called forbearance agreement between bondholders and the Bronx parking company, three new series of bonds would be issued to replace the originals as part of the restructuring of the company’s debt. No provisions are made for money owed to the city.

The lease the city signed with the Bronx parking company anticipated that revenue could fall short of needs and made debts to the city secondary to those of bondholders. The terms of the new bonds presume the city will get nothing for more than 40 years. All revenue received by Bronx parking, from the proposed soccer site as well as the parking company’s other sites, would go to bondholders. Two of the three series of new bonds would not reach maturity until 2056, meaning the city would not begin receiving lease or other payments from Bronx parking until then—foregoing about $150 million in lease revenue alone.

Even as the city would be giving up this revenue, published reports indicate taxpayers are being asked for more to support the construction of the proposed $350 million, 28,000-seat soccer stadium: tax breaks, additional public land, and more tax-exempt financing issued by the city’s Industrial Development Agency.

Whether or not the soccer stadium gets built as currently proposed, it may be decades before the city’s initial subsidy of the parking system delivers any of the expected returns to New Yorkers.

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More on the Soccer Stadium Sweetheart Deal:

BRONX SOCCER STADIUM FACT SHEET: WHAT WE KNOW SO FAR

TAXPAYERS EXPECTED TO FUND SOCCER STADIUM TO BE BUILT IN THE BRONX

We are the South Bronx, NOT ‘SoBro’! Down With SoBro!

Updated for 2018 as a lot has changed since this was originally written in 2011. For starters, we had folks trying to rebrand Port Morris and Mott Haven as the “Piano District” so we’ve included that too.

About 3 years  6 years ago 7 years ago I posted a rant on Welcome2Melrose on the use of the name SoBro by realtors in their never-ending re-branding quest of “forgotten” neighborhoods.

It was written as a response to a New York Times piece on Congressman Hakeem Jeffries’— then a state assemblyman —wish to pass a bill that would have required approval by community boards, City Council, and the mayor before new neighborhood names could be used.

Now as more and more eyes are falling upon the South Bronx as one of the last frontiers, I think it’s appropriate to reprint the following just as a reminder of who we are and will continue to be.

So without further ado, here goes:

Realtors (and developers too)…we love and hate you in New York City oh so much however, nothing pisses me off more than your inane, fabricated names for our neighborhoods.

We have beautiful, historic names such as Port Morris, Melrose, and Mott Haven. Why would you want to erase these names and lump us under the SoBro moniker?

It was cute for SoHo and TriBeCa in Manhattan but not so much for our neighborhoods in the Bronx.  Hunts Point, Longwood and Morrisania —all names which were once attached to the old towns, villages and hamlets that made up the Bronx —that’s where we’re from.

Even affluent Riverdale, who never suffered a negative image problem, was the victim of this foolish attempt at name changing when Sotheby’s Realty began a campaign to call it NoMa. You guessed it; North of Manhattan.

You can change our names but you will never change the past.  Where were the realtors when the Bronx “was burning”? Oh yeah… along with the rest of the government officials, business owners and landlords who chickened out and gave up on us.

Do us a favor and stop with your stupid acronyms, as they are an affront to we the people who stayed here when we were abandoned, and do your JOB.  Research the rich history and tapestry that is the cultural fabric of each neighborhood, good and bad.  Tell the story of the neighborhoods coming out of the ashes and how resilient we are but don’t sell us out by changing our names.

Tell the stories of those who rebuilt these neighborhoods: The very people who never left but were left behind.

Collectively, our neighborhoods are called the South Bronx and anyone who lives here will proudly exclaim it as the South BRONX but SoBro? That vile name will never roll off the tongues of any self-respecting native.

That being said, go back to the drawing board, erase SoBro from your mind and come back to us with the RESPECT we have EARNED.  That baloney may work in Manhattan but I’ll be damned if it will stick in our borough.  Tell your clients, our prospective neighbors, that they will be living in the SOUTH BRONX.  The changing of the name does not change the past or present.

Bronx Democratic Party Is Making A Huge Mistake In Not Endorsing Melissa Mark-Viverito As Next Speaker

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Melissa Mark-Viverito is by far the best candidate for speaker. She’s not perfect, no one is, but a lot of articles being published about her are ridiculous. It’s a witch-hunt.

Is New York City so terrified that a Puerto Rican born woman, a latina, a progressive not on paper but in action is about to be the most powerful politician after Bill de Blasio? Do we really need stupid articles from the Post (wait, that’s redundant, the Post is synonymous with stupidity) about her opponent in the last election suing her for allegedly using santería as black magic, in the form of a mural, against her so she could lose?

Did the Daily News really publish a baseless article trashing her for getting a tax credit she more than qualified for, 16 years ago? Did they go on to talk about her small percentage of ownership she eventually purchased in Puerto Rico as her fortunes grew through her hard work as if that were a bad thing?

The ONLY article of substance and balance written so far has come from the NYTIMES (that shouldn’t be surprising) where they spoke about a sore point with the community 7 years ago in a rezoning issue. It gave the good and the bad. Definitely worth a read.

The Bronx Democratic Party is making a huge mistake by not supporting her candidacy as the #nextspeaker but it shouldn’t be a surprise. Why would they ever want someone who’s not in their pocket and won’t play dirty ball with the Arroyos, Diaz’s and crew?

Ruben Diaz Jr strongly supported her reelection but isn’t supporting her for speaker? It goes to show you how scared they are of her independence.

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Bronx Borough President Ruben Diaz Jr endorsed Mark-Viverito's reelection but won't support her candidacy for speaker?

Congratulations to Senator Serrano, Congressman Serrano and former Bronx Borough President Fernando Ferrer for breaking ranks with the machine. Your actions speak loudly to those of us who are listening and who know very well that the Bronx Democratic Party is broken, and keeping us from ever truly progressing and forging ahead.

Welcome2TheBronx endorses Melissa Mark-Viverito as the next Council Speaker.

Much Needed Strip Mall Coming to Southern Boulevard in Hunts Point But Questions Arise On Tenants

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Artist rendering of the Crossings Mall / courtesy of Hunts Point Express

Yesterday on New12 The Bronx, a lot of fanfare was made about the new mall coming to the Southern Boulevard BID in Hunts Point which is being touted as bringing much a much needed economic boost to the area but at what cost?

The first tenant causing a bit of concern is a McDonald’s. Is this something to really be proud of and get all excited about when the area is already filled with nothing but fast food and low-wage jobs? The proposed location is in between TWO other McDonald’s that are walking distance from the site.

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Crossings Mall site sits between two existing McDonald's. Is a third necessary?

McDonald’s recently told its own employees that eating their food is UNHEALTHY so why should we allow another one in the area?

Soon after McDonald’s put up the website warning its employees about eating the food there, they immediately yanked the site.

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Hunts Point residents already suffer the ultimate irony of being neighbors with the largest food distribution industrial park in the world yet have little to no access to the healthy fruits and vegetables coming out of there.

This disparity, coupled with the plethora of fast food joints, has contributed to our neighborhoods having some of the highest rates of obesity, heart disease, and diabetes in the city.

The second tenant causing concern is Red Lobster. They are planning for a giant 9,000 square foot restaurant which they say will employ 200 workers according to an article in the Hunts Point Express.

The reason for concern is that Red Lobster’s future is uncertain for now. Its parent company, Darden Restaurants, announced last week that it intends to sell or spin-off the popular seafood chain into a separate entity — something which could effect the bottom line down the road considering that the pricey restaurant will sit in a neighborhood with a median income barely at $24,000.

While I applaud bringing in a new retail space into the area which will spur economic activity, I, along with other residents agree that we can do better than McDonald’s and area residents should demand that the landlord attract a tenant that will actually benefit the residents. Another gym in the area will not hurt.

Crossings Mall is scheduled to open sometime in 2015.

Welcome2TheBronx Supports Councilwoman Melissa Mark-Viverito For Council Speaker: Encourages City Council To Follow

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Courtesy nyc.gov

Even though Melissa Mark-Viverito’s district encompassed only a tiny sliver of the Bronx, she represented our interests as if her entire constituency resided here.

City Council District 8 was mostly in East Harlem but Mark-Viverito never once neglected her small corner of the Bronx. She strongly encouraged residents to take part in participatory budget sessions where Bronxites voted on where money should be allotted —like a true democracy.

She was one of the first city officials to help put the breaks on the FreshDirect sweetheart deal listening to the concerns of residents who suffer from some of the highest rates of asthma in the nation.

Melissa Mark-Viverito has been a true progressive leader and as we enter a new era with a new mayor and administration that vows to work for all New Yorkers, it only makes sense that she leads the City Council going forward.

Now that most of most of her district is in the Bronx due to redistricting, it is even more important for Bronx residents (and our borough’s City Council Members) to support her candidacy for Speaker. Our borough has been long underrepresented in city government and having Mark-Viverito in the second most powerful position in New York City, after Mayor Bill de Blasio, will help elevate us to an even playing field with the rest of the city.

As a Latina, Melissa Mark-Viverito also represents the changing face of New York City and it is important that we see QUALIFIED people of color, particularly women, in the upper echelons of our city’s government.

We strongly believe that she is the exact type of progressive leader the city needs right now and can help make this city, once again, a city for all.